|ANTOJERIA POPULAR / 2012 / NYC
A restaurant concept that pays homage to Mexican street food in the heart of NYC’s Nolita
A restaurant space featuring Mexican materials, photographs, vintage graphic design
and old school Mexican phrases.
The branding was inspired by “pisos de pasta from Yucatan” (adobe flowing from Yucatan) and
natural colors from Mexican ingredients. The logo, an abstraction from a cactus. The menu came from
Regina’s childhood memories of road trips though Mexico.